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ADVERTISING CAMPAIGN
WELL，to be 醒水
Message
Be a smart person, use WELL
Target
18-25 young generation
Concept
According to our research result, people see how the uses of water machine to fill water benefit them as very important criteria, such as save money, time, energy. They can also save the world at the same time. If people know how to fulfil all if the above, then they would be a SMART person. Since that the Well machine is likewise a water machine could provide those SMART solution, that means using Well is SMART.
Group work :
Tang Pui Ki
Yip Hiu Lam
Wong Ka Ying
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